Product Transformation with AI
A framework to integrate AI into products. Engage levels simultaneously, from experiments to north star visions.
Updated Sep 3, 2025

Guidance for Product Managers, Design Leaders, and Executives
Realize AI’s full potential
To understand how AI is changing business, consider two lenses: organizational transformation and product transformation.
Product innovation with AI comes from improving how customers experience today’s products plus building net-new experiences that weren’t possible before. Whether you’re trying to add AI to an existing feature or reimagining your entire product, you can proceed with confidence.
Product Transformation with AI
A framework to integrate AI into products. Engage levels simultaneously, from experiments to north star visions.
Updated Sep 3, 2025
Human Superpowers for AI Transformation
Introducing three frameworks to transform business: human skills, organizational maturity, and a phased approach.
Sep 4, 2025
Beyond the Chat: UX Dimensions for AI Product Integration
Four UX dimensions shape how users experience AI: interaction paradigms, user control, trust and reliability, and workflow integration.
July 28, 2025
Understanding GenAI and Agents
AI comes in different forms. From analysis, summarization, synthesis, and writing to automation and workflows.
Aug 12, 2025
Guidance for Product Managers, Design Leaders, and Executives
Realize AI’s full potential
AI is changing not only how businesses operate, but also how leaders envision the future of products. Here we’ll focus on the latter — improving your products with AI.
Product innovation with AI comes from improving how customers experience today’s products plus building net-new experiences that weren’t possible before (or didn’t make sense economically). Whether you’re trying to add AI to an existing feature or reimagining your entire product, you can proceed with confidence.
Product Transformation with AI
A framework to integrate AI into products. Engage levels simultaneously, from experiments to north star visions.
Updated Sep 3, 2025
Human Superpowers for AI Transformation
Introducing three frameworks to transform business: human skills, organizational maturity, and a phased approach.
Sep 4, 2025
Beyond the Chat: UX Dimensions for AI Product Integration
Four UX dimensions shape how users experience AI: interaction paradigms, user control, trust and reliability, and workflow integration.
July 28, 2025
Understanding GenAI and Agents
AI comes in different forms. From analysis, summarization, synthesis, and writing to automation and workflows.
Aug 12, 2025
From legal research platforms to personalized learning tools, Awasu design has helped pave AI transformations with these companies. We've partnered with organizations ranging from tech giants to innovative startups, creating intuitive solutions that make AI work better for humans in their daily work, learning, and communication experiences.
Guidance for Product Managers, Design Leaders, and Executives
Realize AI’s full potential
AI is changing not only how businesses operate, but also how leaders envision the future of products. Here we’ll focus on the latter — improving your products with AI.
Product innovation with AI comes from improving how customers experience today’s products plus building net-new experiences that weren’t possible before (or didn’t make sense economically). Whether you’re trying to add AI to an existing feature or reimagining your entire product, you can proceed with confidence.
Product Transformation with AI
A framework to integrate AI into products. Engage levels simultaneously, from experiments to north star visions.
Updated Sep 3, 2025
Human Superpowers for AI Transformation
Introducing three frameworks to transform business: human skills, organizational maturity, and a phased approach.
Sep 4, 2025
Beyond the Chat: UX Dimensions for AI Product Integration
Four UX dimensions shape how users experience AI: interaction paradigms, user control, trust and reliability, and workflow integration.
July 28, 2025
Understanding GenAI and Agents
AI comes in different forms. From analysis, summarization, synthesis, and writing to automation and workflows.
Aug 12, 2025
AI-Based
Client SuccessProduct Strategy, Future State Vision
& Product DesignFrom legal research platforms to personalized learning tools, Awasu design has helped pave AI transformations with these companies. We've partnered with organizations ranging from tech giants to innovative startups, creating intuitive solutions that make AI work better for humans in their daily work, learning, and communication experiences.
Guidance for Product Managers, Design Leaders, and Executives
Realize AI’s full potential
To understand how AI is changing business, consider two lenses: organizational transformation and product transformation.
Organizational transformation requires teams to look beyond algorithms and consider the rich tapestry of human dynamics at play. For infusing AI into your products, whether you’re trying to add to an existing feature or holistically reimagining your entire experience, we’ll show you how to proceed with confidence.
Product Transformation with AI
A framework to integrate AI into products. Engage levels simultaneously, from experiments to north star visions.
Updated Sep 3, 2025
Human Superpowers for AI Transformation
Introducing three frameworks to transform business: human skills, organizational maturity, and a phased approach.
Sep 4, 2025
Beyond the Chat: UX Dimensions for AI Product Integration
Four UX dimensions shape how users experience AI: interaction paradigms, user control, trust and reliability, and workflow integration.
July 28, 2025
Understanding GenAI and Agents
AI comes in different forms. From analysis, summarization, synthesis, and writing to automation and workflows.
Aug 12, 2025
From legal research platforms to personalized learning tools, Awasu design has helped pave AI transformations with these companies. We've partnered with organizations ranging from tech giants to innovative startups, creating intuitive solutions that make AI work better for humans in their daily work, learning, and communication experiences.